PawSwing Inc., an innovative smart pet care brand, has launched a two-month in-store showcase of the PawSwing automatic cat groomer at TSUTAYA BOOKS Futako-Tamagawa. Running from Aug. 1 through Sept. 30, 2026, the showcase invites visitors to discover the product firsthand and explore a new approach to everyday cat grooming.
The collaboration brings PawSwing’s approach to smart pet care into a retail environment recognized for connecting products with culture and everyday living. Founded in 1983, TSUTAYA BOOKS has developed a distinctive retail model around its “Lifestyle Proposal” philosophy, bringing books together with coffee, art and creative products.
Through its debut at TSUTAYA BOOKS Futako-Tamagawa, PawSwing presents automatic cat grooming as more than a functional pet care solution. The product is designed to complement contemporary homes while supporting pet companionship, cleanliness and quality living.
“We are excited to bridge the gap between pet hygiene and modern technology,” said Kris Zhao, co-founder of PawSwing. “Our mission is to simplify cat grooming care without sacrificing the comfort of our feline friends.”
The PawSwing automatic cat groomer reflects the brand’s philosophy that “cats enjoy it, owners benefit from it.” Its design encourages cats to participate in their own grooming routine while helping owners manage loose fur and maintain a cleaner home environment.
“Managing my cat’s shedding used to mean frequent cleaning around the home, which was especially difficult during busy workdays,” said Takayanagi Koki, a software engineer and existing PawSwing customer who visited the showcase after hearing about the event. “Since using the PawSwing automatic cat groomer, I spend less time cleaning loose fur, and my cat’s coat feels noticeably softer and smoother. I was excited to visit the showcase and experience the product again in such a creative lifestyle setting.”
During the showcase, visitors can view the product up close, learn how it works and explore its design and functionality. The in-store experience offers a closer look at how PawSwing can fit naturally into modern homes and daily life with cats.
TSUTAYA BOOKS Futako-Tamagawa
Futako-Tamagawa Rise Shopping Center Terrace Market 1F
1-14-1 Tamagawa, Setagaya City
Tokyo, Japan
Showcase period: Aug. 1-Sept. 30, 2026
About PawSwing
PawSwing is an innovative brand focused on smart pet care products. Through thoughtful technology and design, the company seeks to enhance daily interactions between pets and their owners. PawSwing has served more than 50,000 pet-owning households, helping families build more comfortable and enjoyable routines with their pets. Its flagship automatic cat grooming tool embodies the philosophy that “cats enjoy it, owners benefit from it,” combining feline comfort, owner convenience and home-friendly design.
For more information, please visit: http://pawswing.com/pages/partner-program
Contact: Kris [kris@pawswing.com]
Company: PawSwing Inc.
Website: pawswing.com
